Valentine’s Day is heavily commercialized. Starting around Christmas, stores fill their aisles with pink and white, an early reminder that the one day a year dedicated to celebrating your love for another is fast approaching.

Of course, folks can show their love for another any time they like, but for one older man, he still chooses to honor the love he still has for his wife. And what makes this story more precious is how he chooses to do this.

Showing your love isn’t always about the tangible things. But for some, it might help make them feel closer to this person they hold so dear.

Valentine’s Day at Mueller’s! Only trust the experts to make beautiful memories #muellersflowersgifts?…

Posted by Mueller's Historic Florist on Thursday, February 8, 2018

One follower of the breast cancer awareness Facebook page shared this lovely story of an unidentified Hallmark customer who was there to purchase a birthday card for their mother. They not only left with their card but a beautiful story of a man’s love for his wife that still endures.

While this person was looking for their card, they spotted an older man browsing through Valentine’s Day cards. The gentleman appeared to be taking his time, searching for that perfect card.

This already evokes an endearing image of a man hoping to find the right card for the woman he loves.

The customer asked the man who he was buying his card for. The man said it was for his wife. He would be giving her the note along with some roses. What a sweet gesture.

The customer learned the man’s wife was dead. She’d died three years earlier of breast cancer. He’d be placing the flowers and card on her grave.

“I still buy her roses and a card and bring them to her  grave to prove to her that she was the only one that will ever have my heart.”

"So today I was in Hallmark buying my mom a Happy Birthday card when I noticed this old man stnding in front of the…

Posted by Breast Cancer Awareness by GreaterGood on Thursday, January 8, 2015

If that doesn’t bring tears to your eyes. On perhaps the most challenging day of the year for this dear man, he still puts his love for his wife front and center.

What a beautiful way to spend a holiday. Make sure to tell those you love they have your heart. You don’t have to do it with expensive gifts. Your love should come from the heart.