Fixer Upper stars Chip and Joanna Gaines have won millions of hearts around the world, not just because of their design prowess or funny antics on TV, but also because of the love they so obviously display for one another and the way they let their faith shine through their lives. As some might say, they are the “real deal.” 

Last week’s Bakery reveal was such a fun one! Watch an all new #fixerupper tonight at 9/8c @hgtv

A post shared by Joanna Stevens Gaines (@joannagaines) on


Thousands of people have made the pilgrimage to Waco, Texas, where the couple makes their home, just to visit their market and bakery, hoping they might catch a glimpse of the famous couple who many say feel like old friends – even though they’ve never met.

While the power couple only works on houses in their hometown, they knew fans across the country wanted a touch of the Gaines in their own homes, so they started Magnolia Home, which sells furniture pieces designed by Joanna that bring her design touch into any home.

But they knew they wanted to do more to make their designs even more accessible to their fans. On Tuesday, the couple made a big announcement on their Instagram page that has their millions of followers squealing with excitement:


In November, the Gaines will be launching their collaboration with Target, called Hearth & Hand with Magnolia. The line will contain chic and affordable design elements for the home – just in time for the holidays!

Chip explained that, while they were hesitant to partner with a big corporation, they ultimately decided to work with Target because of the company’s focus on “generosity and giving.”

“This really resonates with us,” he wrote on their blog. “Jo and I believe that to whom much is given, much is required. As our platform has grown, so has our desire to help communities far beyond Waco, Texas.”


The couple started the Magnolia Foundation about a year ago to help communities and families in need all over the country. Now they will be working with Target to bless some special families over the holidays.

“Right now, Joanna is busy designing some pretty incredible updates for the community dining room at Target House, which serves hundreds of families whose kids are being treated at St. Jude Children’s Research Hospital in Memphis,” Chip wrote. “Target House is a free home away from home for St. Jude patients and their families during the hardest of life’s circumstances, providing a safe place for these families to be together.”

In November, the home’s updated dining room will be revealed and the couple will share a meal with the families staying at Target House to kick off the holiday season.

“We are humbled to be even a small part of their stories and thankful that this collaboration gives us the opportunity to be involved in such meaningful projects, like this one with St. Jude Children’s Research Hospital,” Chip said. “November can’t come soon enough.”

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